Niche Beauty

Beauty meets Tech

Technology is on the rise – even in the world of beauty!

by Kathrin Käsemann

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 How do you see the future of beauty in terms of technological innovation and artificial intelligence?
The beauty industry is increasingly shaped by technologies like AI. Many consumers that come to our clinic in Zurich feel overwhelmed by the sheer number of products and struggle with how to use them correctly. AI offers personalized guidance on a large scale – something we’ve already implemented with Liv AI. Think of it as a personal fitness coach, but for skincare. Impressive, right?

 

Absolutely! How is AI already influencing the development of cosmetic treatments?
Unfortunately, AI has had little impact in this area so far, which is why we developed Liv AI, a chatbot designed to change that.

 

Which tech innovations show the most promise for treating skin concerns like acne, pigmentation, or wrinkles?
NASA has used LED light for skin treatments, and LED masks are showing great potential. They stimulate collagen production and help with acne. However, they should be seen as complementary tools rather than replacements for a solid skincare routine.

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 How crucial is collaboration between medicine, technology, and the beauty industry?
It’s essential! Dermatological ingredients are making their way into cosmetics, though often in lower concentrations. Retinol is a great example – it’s used in medicine to treat acne and in cosmetics to combat wrinkles.

 

Which Niche Beauty tech products do you find particularly innovative, and why?
I’m a big fan of Therabody massage devices. If you sit a lot, they’re a game-changer – and much more affordable than weekly massages (laughs).

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 What’s your take on at-home beauty tools?
I find tools like LED masks or at-home laser hair removal devices fascinating – as long as they’re certified and used correctly.

 

Which medical trends could significantly impact the beauty industry in the coming years?
Longevity is a major trend. It goes beyond diet and exercise, incorporating epigenetic factors that will soon influence skincare. My previous research on cell reprogramming laid the groundwork for future developments. Once these technologies become established in medicine, they’ll inevitably make their way into beauty.

Big changes are coming – exciting times ahead!

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